Online Reputation Management Tips
Online reputation management refers to the process of having control over what shows up if someone searches for your brand name on Google or any other search engine. With this process, you bring positive content about your company to the top, and push negative and irrelevant content down. By doing this, the person searching for you on search engine sees only positive and relevant content about your company. Here are a few tips that can help in improving your online reputation:
- Be present on most relevant web pages: You should have an account on every major web page at least, such as Facebook, Twitter and Google+. If yours is a highly competitive industry, then be active on other social media sites as well, such as LinkedIn, Pinterest, Flickr and Instagram. Share your videos on sites like Vimeo and YouTube as well.
- Give attention to your social media accounts: Once you have signed up to all major social media sites, you need to use your account to interact with people as well. This is highly helpful in increasing your reputation and influence.
- Create a blog: If done properly, blogging can help your site’s ranking with good keywords. As far as online reputation is concerned, you can use it to directly respond to assertions about for your company.
- Learn to listen: While responding to bad reviews and online complaints, try to listen what they have to say, what problem they had with your product and service, and how you can improve it.
- Apologize sometimes: If you or anyone in your company has messed up something, you should take its responsibility with grace, and apologize genuinely to all those who were affected. In addition to that, you can try to amend the situation in some way, that too without any extra charges or conditions.
- Avoid online arguments: Even if you are right, arguing with your customers may come across as unprofessional, harsh and petty. The best thing you can do in such a situation is to take the matter offline and reconcile. Be nice while you are online, as professional responses attract more customers.
- Hire professionals: Online reputation management requires investment, both in money and time. Most small scale businesses ignore proactive management, or they do it themselves. On the contrary, online reputation management should be treated as a vital element for your business. If you are not experienced in interacting online, then don’t try to do it yourself. Most inexperienced people end up exacerbating the issue that could have been settled without much arise. So, invest some money and hire an online reputation management company that can handle the situation for you.
Following these tips can help in putting you in a better and more favourable position whenever someone posts something negative about your company. Sometimes, professional online reputation management companies come as insurance for your company, as they do a lot to keep you away from damage, and sometimes even mitigate the loss and prevent it from becoming worse.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
– Warren Buffett
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