Ath Ayurdhamah

Ath Ayurdhamah are Ayurvedic Medicine manufacturers based in Gurgaon, Haryana, India. Their website is targeted at disseminating knowledge about Ayurveda, remedies for various health conditions including home remedies. Their eShop details all products and provides the users a functionality to place their orders online.

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital marketing strategy that allows users to be re-targeted based on the products they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular products. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

From The Client

“These guys have built such a strong relationship with our organization that we consider them a part of our own team. We are so confident about their engagement with us that we involve them in other strategic decision making as well and we know that excellent advise is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”