Why You Should Choose AMP Over Responsive Web Design?

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Responsive Website Design and AMO both work effectively on smart phone platforms but they are used for fulfilling different purposes. The former is used for creating good quality websites for multiple platforms like mobiles, tablets and desktops whereas AMP is a more speed-centered application.

What is AMP?

AMP, which stands for Accelerated Mobile Pages, is a project created by Google, which is an ‘open source initiative that makes it easy for publishers to create mobile friendly content.’ It was created having the same idea as the backbone like Apple News and Facebook Instant, but AMP gets the upper hand because it is an open-source project; that means any one can use it.

AMP aims to strip down a website to a more lightweight HTML platform, making it faster and more data efficient. Therefore, an AMP enabled website will load faster and use lesser data being more user-friendly. People have become more impatient nowadays and are more likely to exit a website if it is not fast enough.

When you choose this feature while availing web design services, it makes your website get top priority when similar content is searched on Google or other search engines. Google displays a ‘Top Stories’ carousel of such websites right on top of the Results page, giving the websites prime importance.

Highlights of AMP

It has been already mentioned that the when you use a feature your website will get celebrity status and will be able to generate a greater quantity and quality of traffic. On top of that, you will also be able to secure the revenue that comes from ads as far as content providers are concerned. No wonder, top media houses like the Guardian, New York Times and Vox Media are choosing AMP to get lightning fast speed.

Juxtaposing AMP and Responsive Web Design

Website Designing Company can make your site responsive by re-designing you entire website, which they do not have to do when it comes to AMP. The latter gets more priority since it improves the user experience by helping them load content more easily. Although, both of them are based on the same platforms like CSS, JavaScript and HTML, AMP is the better feature to opt for since it enhances the entire experience of your website.

Ajal Business Solutions is a digital marketing company based in Delhi, India that strives to develop a website for you that not only draws the attention of the user but also attracts and engages them, making your online presence a successful and booming investment.

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