Five Effective Link Building Tactics for E-commerce Websites

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Link Building Tactics for E-commerce Websites

E-commerce websites are used by almost everyone nowadays. By using an e-commerce website, not only is there more selections but also a fixed pricing system for all our shopping. What people look for the most while using these digital marketing services, is safety. What customers fear the most while e-shopping is the possibility of identity or financial theft. An E-commerce website has to have strong links in order to make the customers feel more at ease.

The struggle for E-commerce websites is always about how to build strong links of high quality. As this is one of the most important aspects of your website, don’t hesitate to ask for professional help. There are many Digital Marketing Companies in Delhi that could help. Here are five link building tactics that have been proven to be effective.

Tactic #1 – Offer Deals

When coupon codes or really good discounts are being offered, you’ll have a much higher chance of convincing other bloggers to link to you. E-commerce websites run a lot of sales and deals every year and it’s the common deals page that helps the website to earn more links. When keeping a page for deals, it is important to know your audience and competition. Design your deals around that information to attract more customers and earn more links. Also, remember to update your information. Nobody likes outdated data while doing their shopping! Keep the deals page up even after the sale is done. You can change the contents of the page to be more collective. For example, you could include links to other categories on the website.

Tactic #2 – Stay Alert on Mentions of the Website

This is a simple yet crucial tactic used for link building in e-commerce websites. Track any mentions of your services, product names, and brands. Follow up on these mentions by following up with a direct link to your site. If it’s mentioned on someone else’s blog or website, ask them politely whether they would kindly provide a direct link to a relevant page on your website. There is Search Engine Optimization apps that track the use of keywords that you could make use of.

Tactic #3 – Promote your Website by Creating an RSS Feed

RSS Feeds generally helps you get statistics on your subscribers. There are sites that you could use to submit your RSS Feeds. Not only do these sites have incredible domain authority, but they can also send to you huge amounts of traffic. These sites also add back-links to your e-commerce website.

Tactic #4 – Rebuilding Broken Links

Although this step can be a bit tedious, it’s also equally worth it. Check your website for terminated products. Find the previous domains of these products and outreach them for replacing the dysfunctional pages with a similar product from your inventory list.

Tactic #5 – Buy Expired Domains

Last, but not the least, what better way to gain links to your site than buying an expired domain and redirecting the user who happens upon the page to your site? Get ready for a rampage of linking!

Although these tips do help, when it comes to the prosperity of your website, it is always wiser to hire professional agencies well versed in this area. There are many reliable SEO experts that are willing to help.

 

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