Why And How To Integrate Online And Offline Marketing Strategies In Digital Marketing Services?

In the past few years, marketing has truly evolved. Today the marketers cannot use just one medium of marketing and need to use both online and offline modes. Integrated marketing campaigns work more in this era. Since no company is a secluded island, the brand gets tied to the minds of the customers no matter what marketing medium it chooses. So, it will simply make no sense if your customers visit your social media account and find everything changed like the company’s logo, the main message and the identity. Today, both online and offline platforms need to be seamlessly integrated within the marketing strategy. You need to plan both online and offline campaign and create a single campaign combining them both. To make this happen, you need digital marketing services.

Online and Offline Marketing Strategies Are Needed for Brand Exposure

You must not view online and offline marketing strategies as different vehicles altogether. Your brand must always appear one whether you advertise it using banners and pamphlets or publicize by using digital marketing tricks. The tones, the voice, the strategies employed by both campaigns must be similar in every respect. Traditional marketing and digital marketing must be used in combination for consistency in the brand exposure. The marketing campaign must be same but only the medium should differ. For instance, the message you wish to communicate must be same but the medium of communication should vary. Use the following tips:

• Make sure you use the print ad carrying the same voice as that of the online ad you create.
• Printed ads must be attractive enough to propel the users check out your social accounts and website.
• Ask the professional digital marketing company Dwarka, Delhi to design a unique hashtag for you and use that in all your campaigns.
• Use social media strategies to spread the message about the upcoming tradeshow or other events.

Gaining Access to Local Commuters with Radio Talks

Though the old form of mass media, radio is still the profitable and useful marketing tool. You can run ads on the radio to gain access to the local commuters and passersby. Even now there are people who cannot start their day without listening to the radio in the morning. So, grab this opportunity to gain exposure. Use banner apps available at the audio and visual apps specifically on the online radio apps to ensure that you reach out to the larger customer group.

Encourage Mobile Check When the Customers Visit the Store

Your customers can broadcast the physical interactions online that they have in your store with mobile check in. Smart business owners know the importance of talking about the brand online. So, if you have a brick-mortar store, ask your customer to do mobile check-in. This way the physical objects integrate with the internet of things or the social media.

Digital Marketing Company Dwarka to Hashtag Each Event

Originally meant for Twitter, hashtags are being adopted by other sites like Instagram and Vine. With the help of digital marketing agency Dwarka, Delhi use the hashtags or topical tags in all your digital conversations. With them, a company can know who is talking about the brand.

Custom Web Pages and URLs with the Online Marketing Agency

To track your offline marketing campaign, you may use short and custom URL. Create custom webpages dedicated to the offline marketing campaigns. If the campaign is creative, certain customers will check out your offline ads and visit your custom URL. With a custom URL, you may run various campaigns in the real time and may even check out their efficacy.

Make Use of Digital Rewards Such As Foursquare and Mogl

There are various digital reward ads like Foursquare, Yelp and Mogl that can combine online and offline marketing. Such apps help in sending the status of your restaurant or business place to the customers.

An online marketing agency can help in the integration of offline and online marketing campaigns. You can design a cohesive marketing strategy by combining online and offline modes of marketing.